Store & Pop up

Selected beauty spaces, experienced in real life.

A Playful Beauty Haven: BBIA in Seongsu

A Playful Beauty Haven: BBIA in Seongsu

The LOE flagship store in Seongsu features a clean, ultra-modern aesthetic defined

The LOE flagship store in Seongsu features a clean, ultra-modern aesthetic defined

COCOHEALI

COCOHEALI

The ISOI pop-up store in Seongsu is a must-visit experiential space

The ISOI pop-up store in Seongsu is a must-visit experiential space

We all know TAMBURINS is legendary, but this new Hannam-dong flagship?

We all know TAMBURINS is legendary, but this new Hannam-dong flagship?

The Heart Percent flagship store in Seongsu is a vibrant, girly pink sanctuary

The Heart Percent flagship store in Seongsu is a vibrant, girly pink sanctuary

HEART PERCENT

HEART PERCENT

I finally visited the Ongredients “Inner Glow VIP Lounge” pop-up in Seongsu and it was SO worth it ✨

I finally visited the Ongredients “Inner Glow VIP Lounge” pop-up in Seongsu and it was SO worth it ✨

I stopped by the Mise-en-scène Perfect Serum Pop-up at Olive Young N Seongsu and it literally felt like stepping onto my own stage

I stopped by the Mise-en-scène Pop-up and it literally felt like stepping onto my own stage

MISE EN SCENE

MISE EN SCENE

Still thinking about the fragrances at the Scentlier pop-up! 🧴 Such a beautiful collaboration with EQL Grove

Still thinking about the fragrances at the Scentlier pop-up! 🧴 Such a beautiful collaboration with EQL Grove

It feels more like a bakery than a beauty store with all these fresh ingredients

It feels more like a bakery than a beauty store with all these fresh ingredients

WHIPPED HOUSE

WHIPPED HOUSE

Matthew Chang Perfumes: A Fresh Take on Fragrance in Anguk

Matthew Chang Perfumes: A Fresh Take on Fragrance in Anguk

MATTHEW CHANG

MATTHEW CHANG

Right in Seongsu’s creative core, Hince’s main store glows with soft light and the idea that beauty is a mood you wear, not just a look you apply.

Hince store glows with soft light and the idea that beauty is a mood you wear, not just a look you apply.

IM TYPE at the DDP is paradise of beauty, super friendly for international visitors

IM TYPE at the DDP is paradise of beauty, super friendly for international visitors

Banila Co’s flagship store is a vibrant pink playground that blurs the line between retail and art space.

Banila Co’s flagship store is a vibrant pink playground that blurs the line between retail and art space.

A closer look inside

Heart Percent

ISOI

Heart Percent

ISOI